As a creative & a photographer, it’s no surprise I love dance. Capturing bursts of beauty & movement isn’t easy. It takes time, practise (20 years & counting) and a very specific skill set.
I’ve just counted & we’re up to well over 500 regular dance school clients - large and small. That’s how much I love it!
So! I thought I’d share Jo from Dance Steps Academy’s story with you this week – because it truly shows the power of amazing photography and how effective it is when used well.
As well as being loved by her students & parents, the way Jo’s taken our live show photos & used them to market her dance school on Instagram is just brilliant:
Jo and her team run a full-scale theatre production every two years, which all classes take part in.
It was a real pleasure to work with her & her dancers. Here’s some more pictures from her live show:
Click here now to see more of our Dance School Photography (there really are some stunning live shows).
But! Jo didn’t stop there...
Once her live show was over, Jo then decided to book a shoot at our own Carmel Jane studio (here in Ingatestone). Which has a rather fabulous sprung floor:
And then a shoot at Jo’s dance studio too, where she bought the students in & we did class photos:
Which show the energy, creativity & talent of their dance school perfectly!
What I really admire is how Jo has made the very most of ALL her images – from the live show & studio shoots, to inspire her Instagram followers to come along to her classes.
Each Instagram post is carefully branded to reflect her target market for each class, in the fonts, style & language she’s chosen. There’s a clear call to action & the photos are a careful balance of inspirational & accessible. And I especially love the second post here, which truly captures the joy of dance:
Who wouldn’t want that feeling for their child?!
One of the things I love about being a business owner is that you get to choose your focus – where your heart lies. For me, it really is dance.
It’s why at Carmel Jane, we’ve focused on becoming the UK’s leading dance and stage photography company.
Here’s what that fabulous Jo d'Unienville, Principal of Dance Steps Academy says:
“I absolutely loved how professional Carmel and her team were. Their background
knowledge of dance, expertise in photography & knowing the best way to capture
your business through the lens of the camera were all just second to none.
“It really was a dream!
“The pictures are fantastic & the shoots have been such a huge success.
“And the most amazing thing is that now I have a huge variety of professional photos
of my students (that I’ve been using for all promotion of my school), and it really
makes us feel exclusive and unique. Thank you so much!”
So! For a chat about dance photography & your upcoming live show – and how we can create stunning images for you, just like Dance Steps Academy:
• Call our team today on 01277 822674;
• Or click here to get in touch online now
And a huge thank you to Jo & the whole Dance Steps Academy team. Do follow them on Instagram @dancestepsacademy.
We’ve loved every minute of working together!
Until next time,